How do you turn a list of product specifications into an engaging product description that encourages customers to add to cart? We’re going to teach you how to use chatGPT to turn a boring spec sheet into a beautiful product description that will captivate your audience
This article is part of a series that builds on this introductory post: AI-Powered Content Creation: Using the "Sandwich Method" for Authentic Writing.
While it’s likely you’re able to write a creative product description, writing 10s or 100s can feel repetitive and zap your creativity. That’s why we recommend using AI, employing the “Filling” part of the Sandwich method. If you haven’t heard of the Sandwich Method, check out our previous blog post for an introduction.
First, make a list of the specifications for your product. Include anything you’d like to mention in the product description. Don’t worry about making it sound perfect. In this example, we’re going to use this Gildan TShirt. Here are the features listed:
5.3 oz., 100% preshrunk cotton
- Ash Grey is 99% cotton, 1% polyester
- Antique (Cherry Red, Jade Dome, Irish Green, Sapphire, Orange) and Sport Grey are 90% cotton, 10% polyester
- All heather colors as well as Sunset, Safety Pink, Russet, Neon (Green, Blue), Midnight, Lilac, Blackberry, Tweed, Safety Green, S. Orange are 50% cotton, 50% polyester
- The color "Natural" is made with unprocessed, unbleached cotton, which results in small black flecks and plant fibers throughout the fabric.
- Safety Green is compliant with ANSI / ISEA 107 high visibility standards
- Double-needle sleeve and bottom hems
- Taped neck and shoulders
- Classic midweight fabric
- Classic fit tubular body
- 7/8" collar
- Classic fit
- Tear-away label
Next, we want to answer these questions from Shopify’s article on how to write product descriptions:
- What problems does your product solve?
- What do customers gain from your product?
- What makes it better than the competition?
Now let’s put it all together in a prompt for ChatGPT:
“Can you please help me write a product description? It should answer the following questions: what problem the product solves, what customers gain from purchasing the product, and what makes it better than the competition. Please make the description short (3-4 sentences max) and make the tone playful but still professional. Here are the product features to give you ideas on how to answer the questions above:
Tshirt, 5.3 oz., 100% preshrunk cotton
- Ash Grey is 99% cotton, 1% polyester
- Antique (Cherry Red, Jade Dome, Irish Green, Sapphire, Orange) and Sport Grey are 90% cotton, 10% polyester
- All heather colors as well as Sunset, Safety Pink, Russet, Neon (Green, Blue), Midnight, Lilac, Blackberry, Tweed, Safety Green, S. Orange are 50% cotton, 50% polyester
- The color "Natural" is made with unprocessed, unbleached cotton, which results in small black flecks and plant fibers throughout the fabric.
- Safety Green is compliant with ANSI / ISEA 107 high visibility standards
- Double-needle sleeve and bottom hems
- Taped neck and shoulders
- Classic midweight fabric
- Classic fit tubular body
- 7/8" collar
- Classic fit
- Tear-away label
Here’s what ChatGPT came up with:
Introducing our Classic Comfort Tee, a 5.3 oz. masterpiece crafted from 100% preshrunk cotton that's as cozy as it is stylish. Tired of itchy, uncomfortable shirts? We've got you covered. Our tee solves the scratchy-shirt dilemma with a classic fit tubular body, double-needle sleeve, and bottom hems for durability that lasts wash after wash.
When you choose our tee, you're not just getting a shirt; you're gaining unmatched comfort and a timeless style. Made with attention to detail, from the taped neck and shoulders to the tear-away label for that extra touch of convenience. Plus, our Safety Green option goes the extra mile, meeting ANSI/ISEA 107 high visibility standards. Upgrade your wardrobe and experience the epitome of comfort with our Classic Comfort Tee – because why settle for ordinary when you can be extraordinary?
Note: the above text received a 65% probability this text was entirely written by AI from gptzero.me
What a great start! To finish the sandwich method, we’ll edit the output so that it matches our brand voice and sounds less AI generated. Here's an example:
Our cozy and stylish Classic Comfort Tee is crafted from 100% preshrunk cotton. We’ve solved the scratchy-shirt dilemma with a classic fit tubular body, double needle sleeve, and bottom hems for durability that lasts wash after wash. The tear-away label offers extra convenience and comfort for the most sensitive skin.
Comfortable and timeless, the Classic Comfort Tee is the epitome of style. We’ve gone the extra mile with our safety green option, which meets ANSI/ISEA 107 high visibility standards – because why settle for ordinary when you can be extraordinary?
Note: the above text received a 0% probability this text was entirely written by AI from gptzero.me
Here’s another example with a different type of product - an avocado:
“Can you please help me write a product description? It should answer the following questions: what problem the product solves, what customers gain from purchasing the product, and what makes it better than the competition. Please make the description short (3-4 sentences max) and make the tone playful but still professional. Here are the product features to give you ideas on how to answer the questions above:
Avocado. Calories: 160
- Fat: 14.7g
- Sodium: 7mg
- Carbohydrates: 8.5g
- Fiber: 6.7g
- Sugars: 0.7g
- Protein: 2g
- Magnesium: 29mg
- Potassium: 485mg
- Vitamin C: 10mg
- Vitamin E: 2.1mg
- Vitamin K: 21mcg
Here’s the output - ChatGPT seems to have given the avocado a new branded name, too!
Say hello to our Avocado Power Pack! Tackling your snack cravings with a punch, this creamy wonder not only satisfies your taste buds but also brings a nutritional jackpot. With just 160 calories, our avocado is a powerhouse of healthy fats, fiber, and essential vitamins. Kiss those bland snacks goodbye and join the avo-party – where taste meets nutrition, and our Avocado Power Pack leaves the competition green with envy!
Note: the above text received a 90% probability this text was entirely written by AI from gptzero.me
Exercise: Try rewriting this product description in your own brand voice. Then, run it through gptzero.me to see what score you get! If you’d like feedback, paste your answer into the comments and we’ll give you our insights.
Now you know how to turn mundane product spec sheets into captivating product descriptions. By using the “filling” part of the sandwich method, you can leverage ChatGPT to transform a bullet-point list into a compelling narrative that resonates with your audience. Play around with the example prompt - if you already have a product description written, you can ask ChatGPT to match the tone of your description to come up with copy that fits within your unique brand voice.
As you create product descritions, remember that combining human creativity with AI innovation is an efficient and effective way to elevate your ecommerce content. For more insights on content creation using AI, explore the rest of the series.
Photo by Samantha Hurley and Matthew Henry from Burst